SaaS Startups (Founder-led Sales)
CRM for SaaS startups that makes founder-led sales sane
Your pipeline shouldn't live in Slack threads and vibes.
- AI import from Excel + Pipedrive-style exports
- Today list = your daily sales plan
- Multiple pipelines (Sales, Partnerships, Fundraising)
- Custom fields for ARR, plan, seats, decision date
Free 14-day trial · No credit card required
Your pipeline shouldn't run on vibes
"We should follow up" is not a system.
Nobody knows who owns the next move.
The pipeline looks fine until quarter end, when reality arrives with a chair.
Deals silently stall because there's no enforced next step.
AI-powered import
AI-powered import for startup spreadsheets
Founders inherit sales data from everywhere: a Google Sheet, a Pipedrive export, a "notes" doc that should be illegal.
Upload
Detect
Review
Import
Example import columns
- Detects Account vs Contact vs Deal vs Activity
- Suggests mapping to existing fields or creates new custom fields (approval required)
- Supports multi-sheet workbooks (each sheet can become a pipeline)
- Runs a dry-run preview (creates/updates/skips) before import
- Provides a dedupe + merge review
- Supports undo import when your spreadsheet lies (it always does)
The Nudge System
Four rules. Zero ambiguity. Every deal moves or you know why it didn't.
Every deal has an owner
No orphan deals. Someone is always responsible.
Every deal has a next step
No deal without a clear next action attached.
Every next step has a due date
Nothing drifts. If it's not scheduled, it's not real.
Your 'Today' list is the truth
Due, overdue, and done — your single source of action.
Next step required → Today list automatically updates.
Today
My tasks due today, overdue, and this week
- Send revised proposal to Nakamura Foods
- Call Alex re: warehouse timeline
- Review import mapping for Zoho migration
Team
Everything the team owes this week
Ryan
4 tasks
Sophia
6 tasks
Alex
3 tasks
Your 'Today' list, in your pocket.
Desktop, tablet, or phone — your next steps travel with you.
Marta Silva
Porto Wine Co.
Next actions
Send revised proposal
Due today · Ryan
Schedule tasting call
Tomorrow · Sophia
Prep shipping quote
Friday · Ryan
Recent activity
Proposal sent
2h ago
Email logged
Yesterday
Note by Sophia
2 days ago
Pipelines
Pipelines that match startup reality
Most founders are running at least three pipelines at once.
Sales
Partnerships
Fundraising
Shared pipelines for the team · Personal pipelines for each rep · Templates to get started fast
Custom fields
Custom fields for SaaS sales
The stuff you actually care about.
Deal fields
Account fields
Contact fields
Built for small teams who hate CRM busywork
AI-powered CSV/XLSX import
Multi-entity, multi-sheet. Businesses, Contacts, Deals, and Activities — mapped by AI.
Shared + personal pipelines
Team pipelines for collaboration. Private pipelines for focus work.
Next step required
Owner + action + due date on every deal. Enforced, not optional.
Custom fields
On Businesses, Contacts, and Deals. Auto-created during import.
Activity timeline
Calls, emails, meetings, and notes — one thread per record.
Email capture
CC your workspace dropbox. Emails land on the right record.
CRM imports
Migrate from Pipedrive, Zoho, OnePageCRM — or plain CSV.
Comments + collaboration
Threaded discussions on any record. No more Slack side-channels.
Follow up on trial → Acme Corp
Send partnership proposal → Stripe
Prep board deck for fundraise
Simple, transparent pricing
Two plans. No enterprise math homework.
Start with a 14-day free trial. Monthly or annual billing.
Premium
$20/mo
$200/year
Teams + ownership + collaboration + advanced reminders
- AI import + dedupe + undo
- Custom fields
- Multiple pipelines (shared + private)
- Email capture (up to 1,000/mo)
- CRM imports (Pipedrive, Zoho, OnePageCRM)