Nudge CRM
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Agencies & Consultants

CRM for agencies that never loses a follow-up

Keep leads, proposals, clients, and renewals moving β€” without living in spreadsheets.

  • AI import turns your lead sheet into a real pipeline (in minutes)
  • Shared pipelines for the team, personal pipelines for each rep
  • Next step required on every opportunity
  • Custom fields for retainer size, service line, renewal date

Free 14-day trial Β· No credit card required

Follow-up is where agency deals go to die

Prospects live in a spreadsheet. Proposals live in a folder. Follow-ups live in vibes.

Nobody knows who owns the next move.

"We emailed them" isn't a plan. It's a historical artifact.

Your pipeline looks healthy… until end of month.

AI-powered import

AI import that understands agency spreadsheets

Most CRMs import "a list." Nudge imports your workflow.

Upload

Detect

Review

Import

Example import columns

Company:Name, Website, Location, Type
Contact:Name, Email, Phone, Role
Deal:Stage, Value, Close date, Source
Activities:Proposal sent, Follow up, Waiting on signature
  • Detects Company vs Contact vs Deal vs Activity from mixed columns
  • Matches existing custom fields or proposes new ones (you approve)
  • Supports multi-sheet workbooks (each tab can become a pipeline)
  • Dry-run preview shows what will be created/updated before it happens
  • Dedupe + merge review prevents duplicates
  • Undo import if reality is messy (it is)

The Nudge System

Four rules. Zero ambiguity. Every deal moves or you know why it didn't.

1

Every deal has an owner

No orphan deals. Someone is always responsible.

2

Every deal has a next step

No deal without a clear next action attached.

3

Every next step has a due date

Nothing drifts. If it's not scheduled, it's not real.

4

Your 'Today' list is the truth

Due, overdue, and done β€” your single source of action.

Next step required β†’ Today list automatically updates.

Today

My tasks due today, overdue, and this week

Overdue: 2Due today: 4This week: 11
  • Send revised proposal to Nakamura Foods
  • Call Alex re: warehouse timeline
  • Review import mapping for Zoho migration

Team

Everything the team owes this week

R

Ryan

4 tasks

1 overdue
S

Sophia

6 tasks

0 overdue
A

Alex

3 tasks

2 overdue

Your 'Today' list, in your pocket.

Desktop, tablet, or phone β€” your next steps travel with you.

Nudge
Today2 overdue
Call distributor re: Q2 shipmentOverdue
Send updated pricing sheetDue today
Log meeting notes β€” MartaTomorrow
Send updated pricing

Pipelines

Pipelines built for agency reality

Run sales and client work without duct-taping tools.

Agency pipeline

Lead
Discovery
Proposal
Negotiation
Won/Lost
Renewal

Shared pipelines for the team Β· Personal pipelines for each rep Β· Templates to get started fast

Custom fields

Custom fields that fit how agencies sell

Make your CRM match your business instead of the other way around.

Agency fields

Service lineRetainer sizeProject sizeContract start dateRenewal dateLead sourceDecision makerCompetitors

Everything you need to run agency sales

AI-powered CSV/XLSX import

Multi-entity, multi-sheet. Businesses, Contacts, Deals, and Activities β€” mapped by AI.

Shared + personal pipelines

Team pipelines for collaboration. Private pipelines for focus work.

Next step required

Owner + action + due date on every deal. Enforced, not optional.

Custom fields

On Businesses, Contacts, and Deals. Auto-created during import.

Activity timeline

Calls, emails, meetings, and notes β€” one thread per record.

Email capture

CC your workspace dropbox. Emails land on the right record.

CRM imports

Migrate from Pipedrive, Zoho, OnePageCRM β€” or plain CSV.

Comments + collaboration

Threaded discussions on any record. No more Slack side-channels.

Nudge

Agency pipeline

Lead

Discovery

Proposal

Negotiation

Won/Lost

Renewal

Simple, transparent pricing

Two plans. No enterprise math homework.

Start with a 14-day free trial. Monthly or annual billing.

Base

$5/mo

$50/year

Solo / light CRM + follow-ups

Start free trial
Most popular

Premium

$20/mo

$200/year

Teams + ownership + collaboration + advanced reminders

  • AI import + dedupe + undo
  • Custom fields
  • Multiple pipelines (shared + private)
  • Email capture (up to 1,000/mo)
  • CRM imports (Pipedrive, Zoho, OnePageCRM)
Start free trial

Cancel anytime. Keep your data.

+$5/user/mo

See full pricing and comparison

Frequently asked questions

What's the best CRM for agencies?
The best agency CRM is the one your team will actually use daily. Nudge is built around next steps β€” owner + action + due date β€” so deals don't stall and handoffs don't break.
Can I import my agency lead spreadsheet?
Yes. Nudge's AI import can map Companies, Contacts, Deals, and Activities from messy CSV/XLSX files, including multi-sheet workbooks. You review the mapping before anything is created.
Does Nudge support multiple pipelines?
Yes. Many agencies run at least two: Sales and Renewals (and often Partnerships). Nudge supports shared team pipelines and personal pipelines.
Can we create custom fields for our services and retainers?
Yes. Add custom fields on Companies, Contacts, and Deals. During import, Nudge can also suggest new custom fields from your spreadsheet (approval required).
How does Nudge prevent deals from stalling?
Nudge treats "next step" as required. No next step means the deal is effectively paused until someone assigns an owner, action, and due date.
Is Nudge a project management tool?
No. Nudge is a CRM designed to keep revenue moving. You can track post-sale handoffs and renewals, but it's not trying to replace Jira/Asana/Notion.
Will Nudge create duplicates when we import?
Not if you use the dedupe preview. Nudge can match records by domain/email/phone and show ambiguous matches for review before merging.
Can I undo an import if something looks wrong?
Yes. Nudge stores an import change set so you can roll it back safely.

Keep things moving.